Privacy policy

Effective Date: July 6, 2025

Harlow Trends ("we," "us," or "our") values your privacy and is committed to protecting your personal information. This Privacy Policy outlines how we collect, use, store, and disclose your data in compliance with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable data protection laws.

1. Information We Collect

1.1 Personal Data You Provide

When you interact with Harlow Trends, we collect information you voluntarily provide, including but not limited to:

  • Full name
  • Email address
  • Phone number
  • Billing and shipping addresses
  • Payment information
  • Account username and password
  • Customer support communications
  • Marketing preferences

1.2 Automatically Collected Information

We automatically collect certain information during your interactions with our website and services, such as:

  • IP address
  • Device type and operating system
  • Browser type and version
  • Pages visited, time spent, and click activity
  • Cookies and tracking identifiers
  • Geolocation data (with your consent)

1.3 Information From Third Parties

We may receive information from third parties such as payment processors, advertising networks, and analytics providers to help us provide and improve our services.

2. How We Use Your Information

We use your data for the following purposes:

  • To process and fulfill orders and returns
  • To communicate order status, updates, and customer service inquiries
  • To manage your account and preferences
  • To personalize your shopping experience and recommend products
  • To send marketing communications, newsletters, and promotions (with consent)
  • To monitor website usage and improve functionality
  • To comply with legal obligations and prevent fraud or abuse

3. Legal Basis for Processing Personal Data (GDPR)

Our lawful basis for processing your data includes:

  • Performance of a contract (e.g., processing orders)
  • Consent (for marketing communications and cookies)
  • Compliance with legal obligations
  • Legitimate interests such as improving services and preventing fraud

4. Cookies and Tracking Technologies

4.1 What Are Cookies?

Cookies are small data files stored on your device that help us recognize your browser and remember preferences.

4.2 Types of Cookies Used

  • Necessary Cookies: Essential for site functionality and security.
  • Performance Cookies: Collect anonymous usage data to help optimize the site.
  • Functional Cookies: Remember user preferences and settings.
  • Targeting/Advertising Cookies: Used to deliver personalized ads based on browsing behavior.

4.3 Managing Cookies

You can control or disable cookies via your browser settings. Note that disabling cookies may affect site functionality.

5. Third-Party Service Providers

We partner with trusted third-party services to operate our business, including:

  • Shopify: E-commerce platform powering our store
  • Shopify Inbox: Live chat support service
  • Payment processors: Shop Pay, Google Pay, Visa, MasterCard, American Express, UnionPay, Apple Pay
  • Analytics and advertising platforms (Google Analytics, Facebook Pixel)
  • Shipping and logistics providers

These partners have their own privacy policies and are contractually required to safeguard your data.

6. Sharing and Disclosure of Your Information

We do not sell your personal data. We may share your data with:

  • Service providers who perform business functions on our behalf
  • Shipping companies for order delivery
  • Payment processors for transaction handling
  • Legal authorities when required by law or to protect our rights
  • Marketing partners with your explicit consent

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes described, comply with legal requirements, resolve disputes, and enforce agreements. After this, your data is securely deleted or anonymized.

8. Your Rights Under GDPR and Other Data Protection Laws

If you reside in the EEA or other applicable regions, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate or incomplete data
  • Request deletion of your data ("Right to be Forgotten")
  • Restrict or object to processing of your data
  • Receive a portable copy of your data (Data Portability)
  • Withdraw consent at any time where processing is based on consent
  • Lodge a complaint with a supervisory authority

To exercise these rights, contact us at support@harlowtrends.com.

9. Automated Decision-Making and Profiling

We do not use automated decision-making or profiling that significantly affects you.

10. Data Security

We employ technical and organizational security measures including encryption, firewalls, access controls, and secure servers to protect your personal information from unauthorized access, alteration, disclosure, or destruction.

11. Data Breach Notification

In the unlikely event of a data breach affecting your personal information, we will notify you and relevant authorities within 72 hours as required by law, and provide instructions on how to protect yourself.

12. International Data Transfers

Your personal data may be transferred to and processed in countries outside your own, including the United States. We ensure that appropriate safeguards, such as standard contractual clauses, are in place to protect your information in compliance with GDPR.

13. Children’s Privacy

Our services are intended for users aged 16 and above. We do not knowingly collect personal data from children under 16. If we learn that we have collected data from a child under this age, we will delete it promptly.

14. Marketing Communications

You may opt-in to receive marketing emails and offers. You can unsubscribe at any time by clicking the unsubscribe link in emails or contacting us directly. We do not send unsolicited marketing communications.

15. Your Choices Regarding Your Data

You can:

  • Update or correct your account information at any time
  • Manage your cookie preferences via browser settings
  • Opt out of marketing communications
  • Contact us to access, correct, or delete your personal data

16. Use of Shopify Inbox and Live Chat Services

Our website uses Shopify Inbox live chat to assist you. During chat sessions, we collect information such as your name, email, and chat history to provide efficient support. This data is handled securely and only used to improve your experience.

17. Links to External Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these sites. We encourage you to read their privacy policies before providing any personal information.

18. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The updated policy will be posted on this page with a revised effective date. We encourage you to review this policy regularly.

19. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

Harlow Trends
535 Marriott Dr, Suite 10 4024
Nashville, TN 37214, USA
Email: support@harlowtrends.com
Phone: +1 (424) 403-7644
Customer Service Hours: Monday to Friday, 9:00 AM – 6:00 PM EST